1
Define the opportunity
Clarify the types of companies, industries, situations, and commercial requirements that make a strong prospect for your business.
NOVA OPPORTUNITY INTELLIGENCE
Find better-fit opportunities before your pipeline goes quiet.
Nova helps technical B2B service companies identify and qualify a small number of relevant sales opportunities, then provides the context and next steps needed to start better conversations.
The first engagement is delivered manually while Nova’s opportunity-generation and pipeline-intelligence system is validated with early users.
Opportunity review
Pilot example · 12 opportunities reviewed
NEEDS ATTENTION
4
NO CLEAR NEXT STEP
3
FOLLOW-UP DUE
2
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HIGH RISK
Northwind Infrastructure — SOC rollout
Proposal sent · Owner: A. Whitfield · Last activity 21 days ago
Suggested action: follow up on outstanding proposal questions
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ATTENTION
Fabrikam Group — Azure migration phase 2
Scoping · Owner: R. Patel · No next action recorded
Suggested action: confirm scoping workshop date
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ATTENTION
Tailwind Manufacturing — managed support
Negotiation · Owner: S. Doyle · Follow-up due 4 days ago
Suggested action: reissue revised commercial terms
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ON TRACK
Contoso Legal — Power Platform review
Discovery · Owner: J. Ferris · Last activity 2 days ago
Suggested action: none — progressing as expected
Illustrative interface. Sample records shown for explanation only.
COMPLIMENTARY OPPORTUNITY PILOT
See which opportunities deserve attention first.
We are offering a small number of complimentary pilots for selected MSPs and technical B2B service companies. We will review your ideal customer profile and current opportunity picture, then provide a focused sample of researched opportunities or pipeline priorities.
2
Review the possibilities
Receive a focused sample of relevant companies, potential contacts, fit notes, and recommended reasons to begin a conversation.
3
Decide what matters next
See which opportunities or existing conversations deserve attention first and what the next practical action could be.
Request the Complimentary Pilot
No guaranteed meetings or closed deals. The pilot is designed to test whether the opportunities and recommendations are genuinely useful.
THE PROBLEM
Good companies lose opportunities in two places.
They may not have enough relevant people to speak to, and the conversations they do have may not receive consistent attention. Nova is being developed to support both sides of that problem.
Not enough relevant opportunities
The team relies on referrals, reputation, and occasional inbound enquiries, but does not have a repeatable way to identify companies that are genuinely worth approaching.
Weak-fit prospects consume time
A large contact list is not the same as a strong opportunity. Sales effort is wasted when there is no clear reason that a company may need the service.
Context is missing
Even when a company looks relevant, the reason for contacting them is often unclear. Better research creates a more useful starting point.
Follow-up is inconsistent
Once conversations begin, technical work and delivery commitments can push commercial follow-up down the list.
Opportunity ownership is unclear
Several people may contribute to a deal, but nobody is certain who owns the next action.
Valuable conversations go quiet
A proposal, discovery call, or early project conversation can lose momentum without anyone recognising it soon enough.
Read more about why opportunities are lost to silence.
HOW NOVA WORKS
A practical path from opportunity to action.
Nova starts with a focused manual process. The longer-term system will connect opportunity generation, conversation intelligence, pipeline prioritisation, and follow-up guidance, but the first step is learning what creates genuine value for real businesses.
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1
Define the ideal customer
We clarify the services you sell, the customers you serve best, typical deal value, useful industries, geography, and the situations that create a credible reason to buy.
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2
Research and qualify opportunities
We identify companies that may fit and assess them against commercial relevance, likely need, timing, and the likelihood that external support could be useful.
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3
Provide useful context
Each selected opportunity is accompanied by fit notes, a potential contact, and a practical reason for starting a conversation.
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4
Prioritise active conversations
Where existing opportunity data is available, we highlight stalled conversations, unclear next steps, and follow-ups that may deserve attention.
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5
Learn, improve, and systemise
The process is refined with real customer feedback before more of it is automated inside the Nova platform.
SOLUTIONS
What Nova can help with
Current manual capabilities and future platform direction, designed around how technical B2B service companies find and manage opportunities.
ICP and targeting definition
Clarify the companies, industries, and situations that make a strong prospect for your specific services.
Opportunity research
Identify companies that may fit your ideal customer profile and assess them for commercial relevance.
Company qualification
Evaluate fit against likely need, timing, and the probability that external support could be useful.
Decision-maker research
Find potential contacts inside target companies and note useful context for starting a conversation.
Fit and priority notes
Each opportunity is accompanied by clear notes on why it matters and where it should sit in your priorities.
Recommended outreach angles
Receive practical reasons for contacting a prospect, based on research rather than generic templates.
Manual pipeline review
Review existing opportunities to highlight stalled conversations, unclear next steps, and follow-ups that deserve attention.
Follow-up priorities
Identify which active conversations need the next practical action so nothing important is overlooked.
Opportunity scoring
Systematic scoring to rank opportunities by fit, timing, and likelihood of conversion.
Conversation intelligence
Insights from email and call patterns to identify momentum changes and recommended actions.
Inbox and CRM integrations
Direct connections to the systems you already use to reduce manual data handling.
Live pipeline prioritisation
Continuously updated view of which opportunities need attention based on real-time signals.
Automated follow-up guidance
Suggested next actions and draft content based on opportunity status and history.
Executive pipeline dashboards
At-a-glance views of pipeline health, opportunity flow, and areas needing commercial focus.
WHO IT’S FOR
Built for technical B2B service companies that need better commercial focus.
Managed Service Providers
MSPs that want a more repeatable way to identify relevant businesses, create better conversations, and keep existing opportunities moving.
Cybersecurity consultancies
Firms that need a clearer picture of which prospects are genuinely worth approaching and how to start the right conversations.
Cloud and Microsoft partners
Partners managing multiple service lines who need clearer visibility over which opportunities deserve the next action.
Technical consultancies
Businesses selling considered consulting services where deal momentum depends on consistent, well-researched follow-up.
Software and engineering firms
Companies where technical staff are involved in sales and need better context for starting and continuing commercial conversations.
Specialist B2B service companies
Any technical B2B business with a considered sales cycle, meaningful customer value, and a need for more relevant opportunities.
The initial pilot is most suitable for companies with a considered sales cycle, meaningful customer value, and someone responsible for acting on the opportunities identified.
BENEFITS
What changes day to day
- 01A clearer definition of your best prospects
- Know which companies, industries, and situations are genuinely worth your time rather than relying on broad lists.
- 02Fewer weak-fit companies competing for attention
- Reduce the noise in your pipeline by focusing on opportunities with a credible reason to buy.
- 03More relevant reasons to start conversations
- Approach prospects with specific context and a practical reason for contacting them.
- 04Better visibility over opportunities that need action
- See which existing conversations are stalled, which lack a next step, and which follow-ups are due.
- 05A repeatable process for learning what converts
- Build a feedback loop between research, outreach, and results that improves over time.
- 06A foundation for future sales-intelligence automation
- Establish the process and data patterns that will eventually power automated opportunity intelligence.
PRICING
Start with a focused pilot. Ongoing support is scoped around the work that creates value.
PILOT
Complimentary
A small first engagement to test whether Nova can identify useful opportunities and practical pipeline priorities for your business.
- Initial ICP and targeting discussion
- A focused sample of researched opportunities
- Fit notes and recommended outreach angles
- A review of selected existing opportunities where data is available
- A short written summary of what to prioritise next
Subject to fit and availability. No guaranteed meetings, sales, or closed revenue.
DEVELOPMENT
Enquire
A manually delivered service for companies that want a consistent flow of researched and qualified opportunities rather than a list of unfiltered contacts.
- ICP refinement
- Company research and qualification
- Decision-maker research
- Fit and context notes
- Recommended outreach angles
- Monthly review of findings and learning
RECOMMENDED
OPERATIONS
Enquire
A broader service combining opportunity research with regular review of active conversations, follow-up priorities, and pipeline information.
- Everything in Opportunity Development
- Weekly opportunity and pipeline review
- Stalled conversation identification
- Missing next-step review
- Follow-up prioritisation
- Monthly commercial learning summary
- Roadmap towards future Nova platform capabilities
Nova is currently delivered manually. CRM and inbox integrations are part of the longer-term product direction and are not required for the initial pilot.
ABOUT NOVA
Operational systems, built for how technical companies work
Nova Automations is building an intelligent commercial operations layer for technical B2B service companies. The long-term product is intended to connect opportunity generation with conversation intelligence, pipeline prioritisation, and follow-up guidance.
Today, Nova is deliberately starting with a small manual pilot. This allows the process, target market, and customer value to be tested before more software is built.
The current process is deliberately manual so it can be validated with real businesses. For now, customers provide information or exports manually, and the longer-term system is being developed towards the capabilities that create genuine value.
BUILDING NOVA
Where we are today, stated plainly
Every business starts somewhere. Nova is being built alongside our first customer relationships, and we would rather say that clearly than imply a history we do not yet have.
There are no stock testimonials on this website, no invented case studies and no statistics we cannot evidence. Credibility of that kind has to be earned, and we intend to earn it in the ordinary way: by doing the work well.
The first objective is not to claim a complete platform. It is to work with a small number of real businesses, identify where the process creates value, and build from evidence.
As early pilots are completed and customers give permission, this website will grow to include genuine case studies, measurable outcomes and feedback in customers’ own words. Until then, this page reflects exactly where we are.
We believe honesty builds stronger commercial relationships than polished marketing ever could.
COMPLETED
- Nova founded
- Product concept finalised
- Website launched
- Opportunity Intelligence designed
IN PROGRESS
- First customer pilot
- First customer case study
- Customer testimonials
- Public product roadmap
- Additional Nova modules
CUSTOMER STORIES
Reserved for genuine customer stories
This section is reserved for genuine customer stories. As early pilots are completed and customers give permission, Nova will publish real feedback, measurable outcomes, and detailed case studies.
Until then we would rather leave the space empty than fill it with placeholder testimonials, borrowed logos or review scores that mean nothing.
If you would like to be among the first businesses Nova works with, we would be glad to talk.
Request a Complimentary PilotCONTACT
Interested in testing whether better-qualified opportunities and clearer pipeline priorities would help your business?
Tell us a little about your company, the customers you want to reach, and where your current commercial process feels weakest.
- EXPECTED RESPONSE
- Within one working day